I want to talk about Tinder’s interface design to see how the design attracts people.
First of all, there are no additional elements on the main interface except for randomly presenting the user’s photos. The basic operations that users can do are limited to “slide left” and “slide right” – as simple as one hand.
This design allows users to use without learning cost and pressure. Originally, the activity of making friends with the opposite sex in their spare time should be relaxed and harmonious. If users are allowed to think too much (such as setting filtering conditions and thinking about how to make their information pages more distinctive), it will aggravate unnecessary barriers.
For most people, it’s enough to enjoy browsing around users’ clear and large pictures without thinking. This simple mechanism design also makes tinder different from those “serious friends” who emphasize “love and marriage”. Many people just want to have fun with it, and they don’t want to take on too much social responsibility, which virtually expands the scope of target groups.
Second, users never know who to turn to next. This random surprise reward gives people the motivation to continue to use it.
Tinder’s surprise seems random, but it’s not without rules: the users displayed on the page are either people nearby, contacts imported through social network accounts, or potential partners who have “liked” you. This ensures the relevance and accessibility of both parties involved (in turn, if you want an African user and an Alaskan user, even if they are matched successfully, the possibility of offline contact is almost zero, which cannot enhance product value).
Third, tinder’s play is a complement to, rather than a replacement for, mainstream social networks. After a daily routine of brushing Facebook and twitter friends, users will start to play endlessly in tinder, and inadvertently fall into a time black hole. From this you can see that tinder’s interface design really plays a powerful role in retaining users.